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From Big Data To Smart Data: Building and Managing a University’s Social...
If you’ve read social media headlines lately, you probably think big data is all you need, right? Wrong. Sometimes big data is just a code word for too much data to actually use. I mean, what does big...
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How to inspire in a second (or less) on Pinterest
Can the image you shared on your company’s board inspire in a second or less? If not, you’re in trouble. Why? Well, that’s about all the time you have to make an impression in the news feed says Aaron...
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Are you a social media center of excellence?
Do you remember the days when you had to sell social media as a great idea to traditional sales and marketing teams? This was when we, as social media professionals, were still trying to convince...
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Must-know social media etiquette (infographic)
For so long, social media marketing was all about volume and mass messaging. If you post more, you’ll get more followers and more traffic from social media, right? Well, the answer is not any more....
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Visual Customer Service In The Social Age
Customer service can’t survive on words alone any more. Consumers are looking for brands on visual social platforms such as Instagram or YouTube. If you’re not there, you can’t help. And research shows...
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Social Media and Channel Attribution Models
Are you measuring metrics that actually matter? Do you even know what they are? If you’re not quite sure – you’re not alone. There is literally a flood of data and tools you can use (most, at a price)...
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Inspiring Action In One Second
Are your social media posts so compelling that you can get someone to invest their time, and even better their money, in a moment? What if you only posted things that made you feel something? Oh, and...
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8 Emerging Tech Trends You Can’t Ignore
There’s a fundamental shift happening in the way consumers both receive and share content. In fact, by 2016 the average worker will use up to three to five mobile devices. Try walking and texting then....
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